A smart watch-connected mobile app to improve the lives of individuals with Hemophilia.
Created for a pharmaceutical client and launched in Europe, this app provided a way for Hemophilia patients to monitor their condition, track their treatment cycles, and report incidents to their doctor for improved care and protection. It has successfully expanded to a doctor’s app and an app for children.
PROCESS
The team brainstormed a dozen meaningfully different concepts. We then took these concepts and put them in front of real [hemophilia patients] in order to gauge their desirability.
To test with international audiences (UK, France, and Italy), I created illustrations to convey each concept, value propositions, and secondary benefits, without being overly dependent on text. After thorough desirability testing, we had a clear winner.
Slide for the winning concept
THE WINNING CONCEPT
The final concept was a mobile app which integrated with a wearable smart watch. This provided hemophilia patients with an up to date visualization of their protection in real time (something which, up until this time, had never been done). The app also allowed users to report and document any injuries and incidents to their primary care team.
Key screens from the final design.
Factor protection home screen progression.
PROTECTION VISUALIZATION
The core of the app was the ability to give patients an idea of their current risk status, and allow them to better plan their lives and physical activities.
To visualize this, the final concept was a water-level system, combined with a traffic light color system, where the user had multiple ways to read the information on the main screen. First, the level of the water immediately conveyed how protected they were. Second, the color changed from the branded purple, to a warning amber, to an urgent red, when treatment protection was running low. Lastly, we included a numeric percentage, just in case.
Further prototype testing proved that the visuals resonated with users, with many testers commenting that this was refreshing and valuable functionality that no service had yet provided.
INJURY REPORTING
Florio's standout feature was the patient's ability to report injuries and bleeds efficiently, which was previously cumbersome on paper. I introduced a system with a full-body mannequin for patients to specify their condition, helping doctors identify patterns and treatment areas.
CONCLUSION
Florio initially underwent testing with a select group of patients, who provided overwhelmingly positive feedback. As a result, Florio has expanded to include both a dedicated doctor's application and a child-friendly version. Florio is available in the iOS app store, however your doctor must create an account for you, in order to use it.
Role: Sr Experience Designer
Employer: BCG Digital Ventures
