A Fix for Belgium: The Home Repairs App Jaimy
To pioneer Belgium's first marketplace for home services, Belfius collaborated with BCG DV to create Jaimy. Jaimy seamlessly connects Belgians with skilled professionals for tasks ranging from painting to plumbing. As the lead UX designer, my role extended beyond crafting the digital platform to shaping the process of transmitting quotes between tradespeople and customers.
MVP DESIGN
Teaming up with a UX researcher, I designed an initial concept and user flows for Jaimy. Early iterative testing guided the creation of a robust MVP.
Using this prototype in InVision, we moved to real-world testing with homeowners in Belgium. For over a week, I would update the prototype after each test to gain deeper insight from each subsequent session. At the end of this trip we had a functional prototype and a foundation for future development.
Part of the original screenflow for Jaimy (originally called Fixxer) which contains some functionality which didn’t make it through concept testing.
REQUESTING A QUOTE
To reduce data-entry needed by users, I designed a highly-popular briefing system that could include pictures and videos of the problem. This also resolved communications issues for homeowners that didn’t understand the issue well enough to write about it.
Various stages of the Jaimy RFQ flow.
COLLECTING QUOTES
During early development, the team struggled with finding a cost and time effective mechanism for sharing the tasks and quotes between the homeowners and tradespersons. To solve this I devised a solution powered by Google Forms – in one afternoon I created a free solution to capture all customer information in one easily shareable, dependable source of truth.
I was extremely proud of this process because it reiterated the value of design thinking for the team and the larger company, which showed that design work is more than moving pixels. This process stayed in place for many weeks, and fielded hundreds quotes, until it was replaced by a custom, automated solution.
Users can see their estimates on the job detail page.
RECEIVING ESTIMATES
Jaimy ensured customers received three estimates within 24 hours of their request, and features were included to foster transparency, such ‘before and after’ photo reviews.
PUBLIC LAUNCH
Jaimy was launched to the public through a partnership with a popular home improvement TV show in Brussels called VT Wonen. It was great exposure for the new business and the segments focused heavily on the photo/video capturing process I had designed. Customers could see how easy it was to submit home improvement jobs. Jaimy was flooded with new RFQs in the days following the airing.
SUCCESS
Since its October 2018 launch, Jaimy has been established as vital hub in Belgium, by 2020 the platform has expanded into further business elements, and as of 2023 the platform has gone international.
Employer: BCG Digital Ventures
Role: Sr Experience Designer
Jaimy featured on VT Wonen.
